Last summer I was approached to illustrate a logo for the storefront of a new boutique in Franklin Lakes, New Jersey specializing in luxury imports from France and Italy. Choosing from three very different mock-ups (Each mock-up I do is a full-scale painting in itself--I hate wasting time on something that cannot stand up on its own.) a final was chosen.
However, I personally liked one of the losers. Leave it to me to vote for the underdog.
So here's the one that did not make it (too much detail rendered it doomed from the get go).
The fate of "The Beautiful Life" was not to be seen by hundreds (perhaps thousands?) of high end shoppers but rather to be screenprinted onto totes and kitchen aprons; had by the individual rather than the masses.